Facebook Ads Image Sizes Guide 2025
Maximize your Facebook ad performance with the perfect image dimensions. Learn the optimal sizes for Feed ads, Stories, Carousel, and more to boost your click-through rates and conversions.
Quick Reference
Feed Ads Ratio
Standard Size
Max Text Overlay
Facebook Ad Format Specifications
Feed Ads
Standard feed advertisements
Dimensions: 1200×628 | Ratio: 1.91:1
Stories Ads
Full-screen vertical ads
Dimensions: 1080×1920 | Ratio: 9:16
Carousel Ads
Multiple image showcase
Dimensions: 1080×1080 | Ratio: 1:1
Right Column Ads
Desktop sidebar placement
Dimensions: 1200×628 | Ratio: 1.91:1
Why Image Sizes Matter for Facebook Ads
Ad Approval
- • Facebook rejects incorrectly sized images
- • Proper dimensions ensure faster approval
- • Avoids ad delivery delays
- • Prevents account warnings
Performance Impact
- • Better visibility in news feed
- • Higher click-through rates
- • Improved conversion rates
- • Lower cost per click
Optimization Tips for Maximum Performance
Image Quality
- ✓Use high-resolution images (minimum 1200px wide)
- ✓Ensure text is readable on mobile devices
- ✓Test images on both desktop and mobile
- ✓Use bright, eye-catching colors
Content Strategy
- ✓Keep text overlay under 20% of image
- ✓Use clear call-to-action buttons
- ✓Include your logo or branding
- ✓Test different images for A/B testing
Performance Optimization
- ✓Monitor click-through rates (CTR)
- ✓Track conversion rates
- ✓Use Facebook Pixel for tracking
- ✓Optimize for your target audience
Best Practices for Facebook Ad Success
Mobile-First Design
80% of Facebook users access via mobile
- •Design for small screens
- •Use large, readable text
- •Keep important elements centered
Text Overlay Rules
Facebook has strict text overlay guidelines
- •Keep text under 20%
- •Use Facebook's Text Overlay Tool
- •Test before publishing
Brand Consistency
Maintain consistent visual identity
- •Use brand colors
- •Include logo placement
- •Maintain style consistency
Common Facebook Ad Mistakes
Technical Errors
- • Wrong image dimensions
- • File size too large
- • Poor image quality
- • Incorrect aspect ratios
Content Errors
- • Too much text overlay
- • Unclear call-to-action
- • Poor mobile optimization
- • Inconsistent branding
Tools & Resources
Conclusion
Facebook ad success starts with the right image dimensions. Use 1200×628 for Feed ads, 1080×1920 for Stories, and always test your images for optimal performance.
Remember: Great ad images don't just look good—they're optimized for Facebook's platform, designed for your audience, and tested for maximum impact.