Social Media Image Size Standards
Complete 2025 reference guide for all social media platform image dimensions, aspect ratios, and optimization strategies. Master the art of perfect social media visuals.
Updated: September 2025•Reading time: 12 minutes
📱 Instagram Image Standards
Feed Posts
- Square Posts: 1080×1080px (1:1)
- Portrait Posts: 1080×1350px (4:5)
- Landscape Posts: 1080×566px (1.91:1)
- Carousel Posts: 1080×1080px (1:1)
Stories & Reels
- Stories: 1080×1920px (9:16)
- Reels: 1080×1920px (9:16)
- IGTV: 1080×1920px (9:16)
- Live: 1080×1920px (9:16)
🎵 TikTok Image Standards
Video Content
- Standard Videos: 1080×1920px (9:16)
- Cover Images: 1080×1920px (9:16)
- Profile Picture: 200×200px (1:1)
- File Size: Max 287MB
Optimization Tips
- • Use high contrast for thumbnails
- • Keep text large and readable
- • Ensure 9:16 aspect ratio
- • Test on mobile devices
📘 Facebook Image Standards
Posts & Ads
- Feed Posts: 1200×630px (1.91:1)
- Square Posts: 1080×1080px (1:1)
- Stories: 1080×1920px (9:16)
- Cover Photo: 1200×675px (16:9)
Profile & Pages
- Profile Picture: 170×170px (1:1)
- Page Cover: 1200×675px (16:9)
- Event Cover: 1200×675px (16:9)
- Group Cover: 1200×675px (16:9)
📺 YouTube Image Standards
Video Content
- Thumbnails: 1280×720px (16:9)
- Channel Art: 2560×1440px (16:9)
- Profile Picture: 800×800px (1:1)
- Shorts: 1080×1920px (9:16)
Best Practices
- • High contrast thumbnails
- • Large, readable text
- • Consistent branding
- • A/B test different designs
💼 LinkedIn Image Standards
Posts & Content
- Feed Posts: 1200×627px (1.91:1)
- Square Posts: 1080×1080px (1:1)
- Article Images: 1200×627px (1.91:1)
- Carousel Posts: 1080×1080px (1:1)
Profile & Company
- Profile Picture: 400×400px (1:1)
- Cover Photo: 1584×396px (4:1)
- Company Logo: 300×300px (1:1)
- Company Cover: 1192×220px (5.4:1)
📌 Pinterest Image Standards
Pin Specifications
- Standard Pins: 1000×1500px (2:3)
- Square Pins: 1000×1000px (1:1)
- Story Pins: 1080×1920px (9:16)
- Video Pins: 1000×1500px (2:3)
Profile Elements
- Profile Picture: 165×165px (1:1)
- Board Covers: 222×150px (1.48:1)
- File Size: Max 32MB
- Formats: JPG, PNG, GIF
🐦 Twitter/X Image Standards
Tweet Images
- Single Image: 1200×675px (16:9)
- Square Image: 1080×1080px (1:1)
- Portrait Image: 1080×1350px (4:5)
- File Size: Max 5MB
Profile & Header
- Profile Picture: 400×400px (1:1)
- Header Image: 1500×500px (3:1)
- Card Images: 1200×675px (16:9)
- Formats: JPG, PNG, GIF
📸 Snapchat Image Standards
Snap Content
- Snaps: 1080×1920px (9:16)
- Stories: 1080×1920px (9:16)
- Spotlight: 1080×1920px (9:16)
- Bitmoji: 1080×1920px (9:16)
Profile Elements
- Profile Picture: 200×200px (1:1)
- Bitmoji Avatar: 200×200px (1:1)
- File Size: Max 32MB
- Duration: 1-60 seconds
🎯 Universal Best Practices
Cross-Platform Optimization
Technical Guidelines
- • Always use high-resolution images
- • Optimize file sizes for fast loading
- • Use appropriate color profiles
- • Test on multiple devices
Design Principles
- • Maintain brand consistency
- • Use readable fonts and colors
- • Keep important elements in safe areas
- • Create mobile-first designs
🛠️ Tools and Resources
Free Tools for Size Optimization
Aspect Ratio Calculator
Calculate perfect dimensions for any platform with our free tool.
Use Calculator →📊 2025 Trends and Updates
Emerging Standards
- • Increased focus on vertical content (9:16 ratio)
- • Higher resolution requirements across platforms
- • Enhanced support for video content
- • Improved accessibility standards
- • AI-optimized image recommendations
🎯 Summary
Understanding social media image size standards is crucial for creating professional, engaging content that displays correctly across all platforms. This comprehensive guide provides the latest 2025 specifications for all major social media platforms, helping you optimize your visual content for maximum impact and engagement.