Facebook Ad Image Size for Carousel Ads 2025
Master Facebook carousel ads with the perfect image dimensions. Learn the optimal sizes, download free templates, and boost your carousel ad performance in 2025.
Quick Reference
Aspect Ratio
Image Size
Cards Max
Facebook Carousel Ad Specifications
Single Image
Square format for individual carousel cards
Dimensions: 1080×1080 | Ratio: 1:1
Landscape Image
Horizontal layout within square format
Dimensions: 1080×1080 | Ratio: 1:1
Portrait Image
Vertical layout within square format
Dimensions: 1080×1080 | Ratio: 1:1
Why Image Size Matters for Carousel Ads
Ad Performance
- • Proper sizing improves click-through rates
- • Consistent dimensions create better user experience
- • Optimized images load faster
- • Better mobile display quality
User Experience
- • Smooth carousel navigation
- • Consistent visual presentation
- • Professional appearance
- • Higher engagement rates
Optimization Tips for Maximum Performance
Image Quality
- ✓Use high-resolution images (minimum 1080px)
- ✓Ensure images are crisp and clear
- ✓Test images on both desktop and mobile
- ✓Use consistent visual style across all cards
Content Strategy
- ✓Tell a story across multiple cards
- ✓Use first image as attention-grabber
- ✓Include clear call-to-action on last card
- ✓Maintain brand consistency throughout
Performance Optimization
- ✓Test different image orders
- ✓Use A/B testing for best results
- ✓Monitor click-through rates per card
- ✓Optimize for mobile-first viewing
Best Practices for Carousel Ad Success
Mobile-First Design
80% of Facebook users access via mobile
- •Design for small screens
- •Use large, readable text
- •Keep important elements centered
Storytelling Sequence
Use carousel to tell a complete story
- •Start with problem
- •Show solution
- •End with call-to-action
- •Use consistent branding
Visual Consistency
Maintain unified visual identity
- •Use same color scheme
- •Consistent font choices
- •Similar image styles
- •Brand logo placement
Free Carousel Ad Templates
Common Carousel Ad Mistakes
Technical Errors
- • Wrong image dimensions (not 1080×1080)
- • Inconsistent image sizes across cards
- • Poor image quality or resolution
- • File size too large
Content Errors
- • No clear story progression
- • Weak call-to-action
- • Inconsistent branding
- • Too many cards (over 5)
Conclusion
Facebook carousel ad success starts with the right image dimensions. Use 1080×1080 for all cards, maintain visual consistency, and tell a compelling story across your carousel.
Remember: Great carousel ads don't just look good—they're optimized for Facebook's platform, designed for your audience, and tested for maximum engagement.